PGs Marketing in China - 832 Words

Procter Gamble (PG) is a Fortune 500 American multinational company, and a world s leading consumer goods company. PG’s work is driven by a Purpose of providing branded products and services of superior quality and value to improve the lives of the world’s consumers now and for generations to come. PG now has 50 Leadership Brands, which are among the world s best known and which account for more than 90% of PG sales. PG entered the Chinese market through a joint venture in 1988. Now, PG is the most successful foreign marketer in China as measured by market share. With the rapid development of information technology, the world is increasingly connected and the gap between companies and consumers is shrinking. Meanwhile, with a†¦show more content†¦However, this strategy also has some disadvantages that may hurt the company’s development: The first is the fierce competition between these brands. And it is important to note that using this strategy means facing higher risks. Cost control is another big problem. Obviously, the more brands there are to manage, the higher the costs. For this reason, many prudent companies prefer brand extension over multi-brand management. PG has one of the largest and strongest portfolios of trusted brands, including Pampers, Tide, Pantene, Bounty, Pringles, Gillette, Crest and Olay. They provide not only products of various brands, but also high-quality and well-packaged goods which can satisfy customers in all aspects. PG’s significant Pricing tactics are defining different prices for different brands to satisfy different customers. For example, no matter how much money the customers want to spend on hair care shampoos, PG’s products can always satisfy customers’ needs. In addition, PG always has great discounts such as buying a large one get a small one for free at holidays. PG has its own unique and suitable promotion strategy system. The first method in promoting their products is doing advertisement, involving TV, magazines, Subway and some other media advertisements. In over 20 years, PG has made remarkable achievements and has became the largest consumer products company in China. Besides the advertisements, the companyShow MoreRelatedSwot Analysis of PG1235 Words   |  5 PagesSWOT ANALYSIS OF P and G P and G is one of the largest consumer goods company in the world. It markets 300+ brands in more than 180 countries. P and G is engaged in diverse products like beauty, health, fabric, snacks and many more. P and G’s leading market position with its strong brand portfolio provides it with a significant competitive advantage. But there are lot of external factors like economic slowdown, environmental factors, etc which pose a threat to P and G’s progress. InternalRead MorePg Japan1454 Words   |  6 Pagessubsidiary to global business management. In the context of these changes introduced by Durk Jager, Pamp;G’s new CEO, Paolo de Cesare is transferred to Japan, where he takes over the recently turned-around beauty care business. Within the familiar Max Factor portfolio he inherits is SK-II, a fast-growing, highly profitable skin care product developed in Japan. Priced at over $100 a bottle, this is not a typical Pamp;G product, but its successful introductio n in Taiwan and Hong Kong has de Cesare thinkingRead MoreCase Study PG Sk-Ii Product in Japan and East Asia1527 Words   |  7 PagesPamp;G Japan SK-II Case Study Up to 1984, Pamp;G’s Japanese operation was a failure due to the following reasons: 1. Pamp;G did not take the time to determine the local needs based on the culture and common practices amongst the Japanese people. The product development was based on Western markets and it was assumed that it would streamline itself to other areas of the world. An example cited in this case study was the use of tap water for laundry washes without implementing aRead MorePG Japan1395 Words   |  6 Pagesrecommended option? What are the implications for PG’s new post-O2005 organization? What support and/ or resistance do you expect? How will you manage it? 4. Why was SK-II so successful in Japan? How is it creating value and what is the business model? 5. How transferable is this model and what are barriers? PG Japan: The SKII Globalization Project GLT – Global Leadership Team GBU – Global Business Unit Alan Lafley – head of PG’s Beauty Care GBU Paolo de Cesare – President of MaxRead MorePG Japan1409 Words   |  6 Pagesrecommended option? What are the implications for PG’s new post-O2005 organization? What support and/ or resistance do you expect? How will you manage it? 4. Why was SK-II so successful in Japan? How is it creating value and what is the business model? 5. How transferable is this model and what are barriers? PG Japan: The SKII Globalization Project GLT – Global Leadership Team GBU – Global Business Unit Alan Lafley – head of PG’s Beauty Care GBU Paolo de Cesare – PresidentRead MoreA Critical Analysis of PG’s Chinese Competitiveness6349 Words   |  26 PagesIntroduction 1 2.0 Pamp;G’s Competitive Operation in China 2 3.0 Pamp;G’s Competitive Position in Markets 6 3.1 Using Porter’s five forces model 6 3.2 SWOT analysis 8 3.3 Strategic group Analysis 8 4.0 Cross-Cultural Management 9 4.1 Hofstede framework 9 4.2 Trompenaars cultural dimensions 11 4.3 Edward Hall cultural dimensions 12 5.0 Corporate Social Responsibility of Pamp;G 13 5.1 Triple bottom line of Pamp;G’s CSR 13 5.2 Carolls pyramid of Pamp;G’s CSR 14 5.3 MichaelRead MorePG Japan: the Sk-Ii Globalization Project1692 Words   |  7 Pagesneed to do in preparing for that meeting? There are many factors that need to be considered when deciding recommendations to the GLT of SK-II. Being that this is PG’s first proposal to build a Japanese brand worldwide, it is important to take into consideration different cultures than of the consumers in Japan. Since 2005, PGs global organization has been in the middle of a restructuring program, which can sometimes cause a disruption to the normal functions of the company. Local managersRead MorePG Japan the Sk-Ii Globalization Project3489 Words   |  14 PagesPG Japan: The SK-II Globalization Project When looking at the archetype of PG it can be seen that it is an Multi Centred MNE. Which consists of a set of entrepreneurial subsidiaries abroad which are key to knowledge-based FSA development. National responsiveness is the foundation of the international strategy. The non-location bound FSAs that hold these firms together are minimal: common financial governance and the identity and specific business interest of the founders or main owners. LaterRead MorePG Swot Analysis10435 Words   |  42 Pagesdeveloping and emerging markets in China, Central and Eastern Europe and India, where recent trends in economic and population growth bode well for home and personal care products consumption. In many of these countries, increases in gross domestic income and population are outpacing those of the United States and Western Europe. The economic outlook for these regions is positive. The World Bank forecasts that over the next several years emerging European markets, China, and India will see GDP growthRead MorePG Global Expansion4949 Words   |  20 Pages3 alternatives for SK-II’s global strategy: To build on the brand’s success in Japan, tap into China, or expand SK-II into Western Europe. If Pamp;G chooses to focus on Japan, it is possible that they might achieve national brand recognition. However, to become a truly global brand, it is necessary that SK-II enters new markets. Yet, we must bear in mind that there are significant risks in Pamp;G’s first-ever proposal to expand a Japanese brand into foreign markets. These risks are magnified by