Friday, January 31, 2020
Tale characters are all presented Essay Example for Free
Tale characters are all presented Essay Gilead is a very unique world, thanks to Margaret Atwood! In The Handmaids Tail, it seems like all the characters are presented in a way which hides one part of their personalities. For the commander, it is his acceptation of the world he partly created, his happiness, which is hidden. He doesnt seem to be happy, but in fact he is. In this essay, I will show you that the commander really likes the way his life has taken and that he is an hypocritical and selfish man. The Commander lives a very normal life, comparatively to every character of the novel : he has a job which he goes to every day, he has a wife (lets not talk about her any further ), friends (his club), and a mistress(or more than one? )! It is true that his wife does not give him the hapiness a wife should, but in general, the Commander is a pleased man, for he has or obtain everything he wants. Also, lets not forget the fact that hes one of the creators of Gilead, and therefore can have access to anything thats still existing. The power he has is unlimited, and God knows power makes people happy. So, in short, the Commander is a pleased man because he is powerfull, sexually satisfied, and has an active social life. On an other side, he is a very hypocritical man and is also very selfish. The best example to prouve this is his relation with Offred. It is presented in a way that make the reader think he is nice to her, but in fact he is nice to him! He doesnt play scrabble with her so she can have fun, but because he is bored at night and wants to be entertained. In the club scene, he even says to Offred : You cant cheat Nature, Nature demands variety for men. There, hes trying to justify his acts towards her, his hypocrisy. Hes telling her that it is normal that this sort of underground club exists, for human need to be entertained and have a social life. This is really a significant trait of the real Commander : we see through these paroles that, for him, life kept going almost the same as before. His relation with Offred is therefore normal for him, since you cant cheat nature, and it shows all the selfishness of the act ; he doesnt really care about what she can feel since he does this entirely for his own satisfaction. In short, the Commander uses Offred as a tool, not letting her know he is, to satisfy his own needs ; thats why I say he is hypocritical and selfish. So, the Commander is not as white as snow. Looking through his character, you can see hes not as nice as he seems, as careful about Offreds hapiness as he lets her think. In fact, hes a selfish and powerful man that is totally in control of the people surrounding him, except for his wife, which he is scared of because of the power the wifes have in Gilead. We can say he is a very interesting character 533 words(Microsoft word count) Julien Duguay-McEvoy Matricule 0142092 Ci gep du Vieux Montri al English Language Culture 604-103-03 Character Analysis Handed in November 15th 2001 To Misses Caroline Orton Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Margaret Atwood section. r
Thursday, January 23, 2020
A Painful Childhood Experience Essay example -- essays research papers
Painful Childhood Experiences In a childââ¬â¢s world, there is always a lot of imagination. Children create worlds of their own out of their familiar surroundings, despite what adults tell them. The only way to let them realize the truth is to make them experience it, as Rosaura from ââ¬Å"The Stolen Partyâ⬠and An-mei from ââ¬Å"Scarâ⬠do in their lives. Liliana Hekerââ¬â¢s ââ¬Å"The Stolen Partyâ⬠and Amy Tanââ¬â¢s ââ¬Å"Scarâ⬠share a similar theme. Both stories follow the perceptions of young girls. Although Tanââ¬â¢s ââ¬Å"Scarâ⬠and Hekerââ¬â¢s ââ¬Å"The Stolen Partyâ⬠share a distinct resemblance, they also differ. Rosaura suffers the pain that others give to her, but An-mei suffers it from her loved ones, such as her grandmother. The main similarity is that both Rosaura and An-mei suffered from the painful circumstances of their lives. Rosaura convinces herself that Luciana is her friend and that she has been invited to Lucianaââ¬â¢s birthday party as any other guests. For Rosaura, there is the proof that every afternoon she goes to Lucianaââ¬â¢s house and they do their homework together. That is all the evidence Rosaura needs to consider herself a friend to Luciana. She even helps out with some chores during the party thinking she has some sort of ââ¬Å"specialâ⬠status in the house because of her familiarity with Lucianaââ¬â¢s home, as Heker states, ââ¬Å"Rosaura was the only one allowed into the kitchen. Senora Ines, Lucianaââ¬â¢s mother also says, ââ¬Å"You yes, but not the others, theyââ¬â¢re much too boisterous, they might break something.â⬠Rosaura ha...
Wednesday, January 15, 2020
The Great Gatsby: “It is Nick who makes Jay Gatsby into The Great Gatsby”
The ambiguous ââ¬Å"greatnessâ⬠of Jay Gatsby is imparted to the reader through the thoughts and observations of Nick Carraway, a character who is personally involved in the intricate events and relationships featured in the plot. He is therefore an excellent choice of narrator as this participatory role places him beside the ââ¬Ëgreat' namesake of the book, which is essentially how he appears to portray the idealistic, materialistic and yet naive character of Jay Gatsby. In using Nick as such a device, Fitzgerald presents an insight into Gatsby which is gradually developed from ambiguity to admiration as he refines Nick's perception throughout the ââ¬Ëriotous excursion'- as Nick metaphorically describes the action of the novel ââ¬â and establishes his often negative outlook on the selfishness, greed and moral corruption of American society. Nick is conveniently able to acquire this personal knowledge of Gatsby through his approachability, causing other characters to confide in him through his inclination ââ¬Å"to reserve judgementâ⬠. However, his negative judgement of society (from which Gatsby is ââ¬Ëexempt') ironically contradicts his initial claim to impartiality, and Nick continues to judge people thereafter. This reveals his viewpoint to be increasingly subjective and lends his character the virtues of being realistic, thus possessing human failings which evoke a more complete persona, and not merely a mouthpiece for Fitzgerald's thoughts. However, covertly, he also communicates the author's condemnation of 20's society as his own, since Fitzgerald has incorporated such judgements into his personality, creating the illusion of an impartial narrator while pursuing his satirical condemnation of the Jazz Age and his apparent admiration of the idealism implicit in the American Dream (represented by Gatsby's impossible optimism). Indeed, Fitzgerald's use of this ââ¬Å"intelligent but sympathetic observerâ⬠at the centre of events ââ¬Å"makes for some of the most priceless values in fictionâ⬠(William Troy, 1945). The values of ââ¬Å"economy and intensityâ⬠are achieved by his central role in events, while ââ¬Å"suspenseâ⬠is achieved through Nick's personal flaw of not fully perceiving Gatsby's character, causing revelations about Gatsby's past and present to be frequent and striking. We think particularly of how Gatsby ââ¬Å"came aliveâ⬠to Nick in Chapter 4 through Jordan's reminiscing, and of how, in Chapter 9, revelations are still made after his death (such as the schedule brought to Nick's attention by Gatsby's father) which consolidate Nick's respect for his extensive ambition. Nick's perception of Gatsby is limited in certain aspects as the latter is an ambiguous character, though this incomplete knowledge does not deter Nick's positive view, which develops from not knowing Gatsby at all to admiring him for his strangely noble, if delusory, dream. Gatsby's ambiguity simply fuels fascination in Nick, who uses the adulatory adjective ââ¬Å"gorgeousâ⬠to describe him, and proceeds in his narrative to seek the reason for this attraction in the mystery of Gatsby. The apparent bias presented in Nick's narration may also be due to many connections felt with Gatsby as a result of similarities between both their characters and Fitzgerald himself: many of Gatsby's characteristics are often Fitzgerald's own, incorporated into his character alongside Nick's. Just as the author had fought in the war, so have his characters, a fact which had taken Daisy away from Gatsby and excitement away from Nick's life as he ââ¬Å"came back restlessâ⬠. They both seek to reclaim these things, Nick by coming East and Gatsby by reacquiring Daisy's love. Nick empathizes with Gatsby's longing, and here perhaps Fitzgerald incorporates his own experience of losing the affections of his first love, Ginevra King, this failure in achieving his own dream revealing bias in the author himself. This may be the reason for the author positing that Gatsby is ââ¬Å"greatâ⬠while also impressing his negative opinion on the causes of both his and Gatsby's failure ââ¬â in this case society, and the class differences which precluded Fitzgerald's relationship with the wealthier King. In the wider context of social satire, this contrast between dreams and failure is analogous to the rich and poor within American society, and is portrayed through the rather obvious symbolism of the ââ¬Å"Valley of Ashesâ⬠whose uncomfortable proximity to the higher class Eggs foregrounds the vast disparity between rich and poor in the Roaring Twenties. Initially Nick only perceives the visible side of Gatsby ââ¬â his material possessions and his parties where guests ââ¬Å"came and went like moths among the whisperings and the champagne and the starsâ⬠in Chapter 3. He describes the parties as dreamlike, perhaps reflecting Gatsby's outlook on life, and tempting, as wealth was in 1920s America. Fitzgerald's simile of the guests being insect-like expresses Nick's observation of the superficial materialism and immorality of American society (emphasized in the former quotation by the sibilance of ââ¬Å"whisperingsâ⬠), as they are only tempted by Gatsby's wealth, drawn like moths to his light, while making Gatsby seem somehow compelling and superior to them as they revolve around him In direct contrast to such shallowness, Fitzgerald reveals Nick's admiration for Gatsby's ââ¬Å"romantic readinessâ⬠, and his ââ¬Å"infinite hopeâ⬠in his idealistic love of Daisy, to further build the ââ¬Å"greatâ⬠element of Gatsby's personality as it is discovered. This aspect of Gatsby, when introduced, also makes him ââ¬Å"more realâ⬠(EK 1925) and empathetic, than American society of the time, as his dream is revealed to be for love, not material status. These poetic descriptions, though also used ââ¬Ëin order to persuade us that Gatsby is a man of poetic sensibilityâ⬠, do not imply that ââ¬Å"Fitzgerald takes the dangerous, no-hands course of simply saying soâ⬠as Kenneth Tynan (1974) states. In fact, Nick's positive opinions of Gatsby are developed very subtly and implied throughout events in the plot. These gradually build the impression of Gatsby's imaginative and beautiful sensibility, such as Nick's discovery of his idealism regarding Daisy's love. At times, such usages of poetic narrative depictions contrast sharply with the dull, bare portrayal of the poorer sections of society. To this end, light is used by Nick in positive descriptions throughout the novel, his own and Fitzgerald's fascination with modern developments of his time projected through Nick's observant and admiring documentation of places lit by electric lighting, such as Gatsby's house which was ââ¬Ëblazing with light,' and the important symbol of Gatsby's ââ¬Å"hopeâ⬠for Daisy's love ââ¬â the symbolic green light at the end of Daisy's dock, ultimately described, with pity, as an ââ¬Å"illusion. Light is thus used in a symbol of both Nick's admiration felt at Gatsby's ââ¬Å"hopeâ⬠, and his sympathy as it is for an immaterial romantic goal (love), which disregards Gatsby's material prominence. Nick also favourably compares Gatsby to a seismograph; an ââ¬Ëintricate' device driven by unknown/seen forces which mirrors Nick's own impression o f him. This analogy is not merely an ââ¬Å"aptâ⬠¦ symbol for the human sensibility in a mechanized ageâ⬠(Edwin S. Fussell 1952), showing Nick's focus on material developments; it is also clearly used to accentuate his opinions on how admirable Gatsby's ââ¬Å"heightened sensibilityâ⬠is. Nick's use of such comparisons also suggests the ambiguity in his rendering of Gatsby. Nick only makes us aware of Gatsby's personality in strategically placed narrative elements. These staged revelations, though revealing aspects of Gatsby that hint at criminality (like his activities in Chicago and various other rumours) simultaneously emphasize his admirable qualities such as his prizing of Daisy's love. Indeed, Nick's narration increasingly overlooks Gatsby's flaws, both his and Fitzgerald's views increasingly colouring the tale and casting Gatsby's dream in a positive light. By creating this empathy with Gatsby, Fitzgerald effectively communicates the intense disappointment felt at the intrusion of reality on idealism in the final chapters of the novel, and sympathy for the failure of Gatsby's dream is invoked. Clearly, though Maxwell E Perkins (1924) feels that Gatsby's ambiguity is ââ¬Å"mistakenâ⬠as it makes his character more nebulous, Fitzgerald actually uses this as a main method of drawing the reader into a prominent theme of illusion, the ultimate illusion being love itself. The mysteriousness of Gatsby is also used to enable Nick's ââ¬Å"growth in moral perceptionâ⬠(Troy 1945) which Troy describes as a ââ¬Å"necessityâ⬠in such a narrator; Nick gradually perceives Gatsby's ââ¬Å"moralâ⬠side- his ââ¬Å"innate purityâ⬠, and society's lack of this in comparison, subsequently favouring Gatsby and giving some credibility to EK's evaluation of Gatsby being ââ¬Å"more realâ⬠than the other characters due to the paradoxically pure nature of his dream. In this respect, Chapter 4 is used to further Nick's, and the reader's, positive perception of Gatsby. It features Jordan recounting a ââ¬Å"romanticâ⬠memory of Daisy's former relationship with Gatsby, Fitzgerald effectively digressing from Nick's narration in order to impart a very deliberate and important revelation from Gatsby's past. It is this relationship which Gatsby seeks to reclaim by means of his wealth, and is the basis of the ââ¬Å"romantic readinessâ⬠admired in him by Nick. Nick subsequently colours his narrative with the new awareness and says that Gatsby ââ¬Å"came alive to me, delivered suddenly from the womb of his purposeless splendorâ⬠. With this metaphor of a birth, Fitzgerald makes a clear effort to separate Gatsby's huge vitality from the ââ¬Å"purposeless splendourâ⬠of materialism, and, by extension, of American society, which he condemns through Nick's judgement of it. In Chapter 6 Fitzgerald again manipulates narrative structure in Nick's tale of Gatsby's origins, as at this stage in the plot's chronology Nick is not privy to this information- it was imparted by Gatsby himself ââ¬Å"very much laterâ⬠in the novel, and is presented achronologically to renew readers' faith in Gatsby before it is severely challenged in chapter 8, ââ¬Å"with the idea of exploding those first wild rumors about his antecedenceâ⬠. Fitzgerald reveals a specific part of Gatsby's background through Nick's narration, selected to instill sympathy for Gatsby in the reader by describing his younger self's (Gatz's) upward struggle from poverty, and the author's admiration for the idealistic dreams that had spurred him to create a ââ¬Å"universe of ineffable gaudinessâ⬠that he elaborated nightly until ââ¬Å"wedding [these] visions to [Daisy's] breathâ⬠. This metaphor reveals the uniting of Gatsby's original ambitions with a dream of love, and is also used to invoke sympathy for the extent to which his dreams are ultimately and perhaps tragically revealed to have gone ââ¬Å"beyond her, beyond everythingâ⬠. This revelation of Gatsby's ââ¬Å"childlike notion of beauty and graceâ⬠(Maxwell Geismar 1947) is illustrated by this analeptic episode, strongly suggesting Gatsby's ultimate innocence and ââ¬Å"pureâ⬠dreams beneath his materialistic exterior Fitzgerald presents the social context of the novel through the transformation of the American Dream in the '20s: the new generation of Americans were ââ¬Å"dedicated more than the last to the fear of poverty and the worship of successâ⬠, as Fitzgerald himself had stated at the time. Society's material methods of gaining this success are portrayed negatively through Nick's condemnation of the Dream, as Nick has established himself as valuing morals and hard work highly; his family had become ââ¬Å"prominentâ⬠through ownership of a ââ¬Å"wholesale hardware businessâ⬠, while Fitzgerald's own childhood took place in a farming, working environment. Similarly, the values admired in Gatz's willingness and determination to work for and succeed in gaining his dreams are symbolically those lost values of society that had appealed to Fitzgerald, and would appeal to Nick's sensibilities, which is why Nick still portrays Gatsby as being ââ¬Å"greatâ⬠in contrast to Jazz Age society which seeks goals through material means rather than hard work. This is paradoxically true in spite of Gatsby's own materialism, because the latter is portrayed as unimportant to Gatsby beside his love for Daisy. Through Nick's narrative, then, Gatsby is presented as embodying the old work ethic of a meritocracy but also its transformation to materialism, and ultimately the unattainable goals of the American Dream, this factor essentially providing the grounds for seeing Gatsby as a tragic hero. His idealistic dreams as Gatz are implied to be ââ¬Å"incommunicable for ever,â⬠as they are, in fact, ââ¬Å"wed to Daisy's breathâ⬠which is just as perishable as his money. In Chapter 7, Tom's revelations about Gatsby's criminal bootlegging cause the brittle faiade of Jay Gatsby to be ââ¬Å"broken up like glassâ⬠against Tom's ââ¬Å"hard maliceâ⬠, this simile depicting Nick's dislike of the malicious Tom and of the superficiality of the American Dream, but also, crucially, the way Gatsby's dreams have been demolished due to his ââ¬Å"reliance upon material power as the single method of satisfying his searching and inarticulate spiritâ⬠(Maxwell Geismar 1947). Gatsby is thus left ââ¬Å"watching over nothingâ⬠, this nihilistic phrase ending the chapter and corroborating the sympathy felt by Nick at the hopelessness of Gatsby's ââ¬Å"dead dreamâ⬠, making Nick ââ¬Å"not want to leave himâ⬠. With his death in Chapter 8, this sympathy might indeed render Gatsby not merely ââ¬Å"greatâ⬠, but genuinely tragic. Thus as readers, we feel ultimately that Nick's (or Fitzgerald's) message is that the ââ¬Å"colossal vitality of [Gatsby's] illusionâ⬠is curtailed by the faults of society and that Gatsby himself, by contrast, is ââ¬Å"greaterâ⬠than his social milieu. Gatsby's is ââ¬Å"the tragedy of a romanticist in a materialist societyâ⬠(Kuehl, 1959), his immaterial dreams inevitably perishing in the face of society, the hopelessness that it's glamorous exterior encloses, communicated throughout the novel both by the satire of the parties, the obvious symbolic qualities of the Valley of Ashes, the similarly tragic George Wilson, and the doomed Myrtle. Clearly, though John McCormick (1971) regards Daisy as ââ¬Å"the agent of Gatsby's downfall, just as she had been the agent of his rise,â⬠the apparent cause of Gatsby's failure ââ¬Å"went beyond her,â⬠being the ââ¬Å"vital illusionâ⬠created by society which had surpassed Daisy; she had only been the springboard for his ideals. The author's message is ultimately a poignant one of hope being obscured by failure, communicating both Fitzgerald's admiration of such dreams, and contempt of the reality which smothers them. In this sense, Nick's voice in the novel is undeniably Fitzgerald's. Having said this, Nick is rendered sufficiently autonomous to be a convincing narrator in his own right, as Gatsby finally also receives sympathy due to tangible affinities formed with him, such as that of disillusionment, which Nick empathizes with as he has been a victim of his own illusion regarding the true nature of Daisy and Jordan, and Gatsby's character itself. A ââ¬Å"growth in moral perceptionâ⬠(when applied to Nick) is ââ¬Å"the tale of the novelâ⬠(Troy, 1945) as it is this which ensures Nick's positive portrayal of Gatsby: Nick comes to discover his true history and admired ambition as Gatz, as well as the ultimate tragedy of his still believing, in the face of such adversity as his ââ¬Å"dead dream. This moving naivety clearly proves, however, that in Gatsby's case any growth in moral perception does not apply; even though Daisy has clearly returned to Tom's alluring wealth in Chapter 8, Gatsby innocently, and dumbly, states, ââ¬Å"I suppose Daisy'll call, too,â⬠not perceiving the immorality of the age he lives in. As Kuehl (1959) says, ââ¬Å"it is illusion, and not it's materializationâ⬠which is the centre of Gatsby's character ââ¬â he is a dreamer despite his material status, and his ââ¬Å"heightenedâ⬠goals will never be materialized, making them pale in comparison to the concrete aspirations o f society and contradicting E. K's evaluation ââ¬â Gatsby is not precisely ââ¬Å"more realâ⬠than society, but he is ââ¬Å"greaterâ⬠in many ways, as both Nick and Fitzgerald successfully portray him at the close of the novel: the noble dreams that inspire Nick's admiration within Gatsby are only unattainable due to denounced external factors, and therefore ultimately do not subtract from Gatsby's tragically ââ¬Å"greatâ⬠portrayal.
Monday, January 6, 2020
PGs Marketing in China - 832 Words
Procter Gamble (PG) is a Fortune 500 American multinational company, and a world s leading consumer goods company. PGââ¬â¢s work is driven by a Purpose of providing branded products and services of superior quality and value to improve the lives of the worldââ¬â¢s consumers now and for generations to come. PG now has 50 Leadership Brands, which are among the world s best known and which account for more than 90% of PG sales. PG entered the Chinese market through a joint venture in 1988. Now, PG is the most successful foreign marketer in China as measured by market share. With the rapid development of information technology, the world is increasingly connected and the gap between companies and consumers is shrinking. Meanwhile, with aâ⬠¦show more contentâ⬠¦However, this strategy also has some disadvantages that may hurt the companyââ¬â¢s development: The first is the fierce competition between these brands. And it is important to note that using this strategy means facing higher risks. Cost control is another big problem. Obviously, the more brands there are to manage, the higher the costs. For this reason, many prudent companies prefer brand extension over multi-brand management. PG has one of the largest and strongest portfolios of trusted brands, including Pampers, Tide, Pantene, Bounty, Pringles, Gillette, Crest and Olay. They provide not only products of various brands, but also high-quality and well-packaged goods which can satisfy customers in all aspects. PGââ¬â¢s significant Pricing tactics are defining different prices for different brands to satisfy different customers. For example, no matter how much money the customers want to spend on hair care shampoos, PGââ¬â¢s products can always satisfy customersââ¬â¢ needs. In addition, PG always has great discounts such as buying a large one get a small one for free at holidays. PG has its own unique and suitable promotion strategy system. The first method in promoting their products is doing advertisement, involving TV, magazines, Subway and some other media advertisements. In over 20 years, PG has made remarkable achievements and has became the largest consumer products company in China. Besides the advertisements, the companyShow MoreRelatedSwot Analysis of PG1235 Words à |à 5 PagesSWOT ANALYSIS OF P and G P and G is one of the largest consumer goods company in the world. It markets 300+ brands in more than 180 countries. P and G is engaged in diverse products like beauty, health, fabric, snacks and many more. P and Gââ¬â¢s leading market position with its strong brand portfolio provides it with a significant competitive advantage. But there are lot of external factors like economic slowdown, environmental factors, etc which pose a threat to P and Gââ¬â¢s progress. InternalRead MorePg Japan1454 Words à |à 6 Pagessubsidiary to global business management. In the context of these changes introduced by Durk Jager, Pamp;Gââ¬â¢s new CEO, Paolo de Cesare is transferred to Japan, where he takes over the recently turned-around beauty care business. Within the familiar Max Factor portfolio he inherits is SK-II, a fast-growing, highly profitable skin care product developed in Japan. Priced at over $100 a bottle, this is not a typical Pamp;G product, but its successful introductio n in Taiwan and Hong Kong has de Cesare thinkingRead MoreCase Study PG Sk-Ii Product in Japan and East Asia1527 Words à |à 7 PagesPamp;G Japan SK-II Case Study Up to 1984, Pamp;Gââ¬â¢s Japanese operation was a failure due to the following reasons: 1. Pamp;G did not take the time to determine the local needs based on the culture and common practices amongst the Japanese people. The product development was based on Western markets and it was assumed that it would streamline itself to other areas of the world. 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PG Japan: The SKII Globalization Project GLT ââ¬â Global Leadership Team GBU ââ¬â Global Business Unit Alan Lafley ââ¬â head of PGââ¬â¢s Beauty Care GBU Paolo de Cesare ââ¬â PresidentRead MoreA Critical Analysis of PGââ¬â¢s Chinese Competitiveness6349 Words à |à 26 PagesIntroduction 1 2.0 Pamp;Gââ¬â¢s Competitive Operation in China 2 3.0 Pamp;Gââ¬â¢s Competitive Position in Markets 6 3.1 Using Porterââ¬â¢s five forces model 6 3.2 SWOT analysis 8 3.3 Strategic group Analysis 8 4.0 Cross-Cultural Management 9 4.1 Hofstede framework 9 4.2 Trompenaars cultural dimensions 11 4.3 Edward Hall cultural dimensions 12 5.0 Corporate Social Responsibility of Pamp;G 13 5.1 Triple bottom line of Pamp;Gââ¬â¢s CSR 13 5.2 Carolls pyramid of Pamp;Gââ¬â¢s CSR 14 5.3 MichaelRead MorePG Japan: the Sk-Ii Globalization Project1692 Words à |à 7 Pagesneed to do in preparing for that meeting? There are many factors that need to be considered when deciding recommendations to the GLT of SK-II. Being that this is PGââ¬â¢s first proposal to build a Japanese brand worldwide, it is important to take into consideration different cultures than of the consumers in Japan. Since 2005, PGs global organization has been in the middle of a restructuring program, which can sometimes cause a disruption to the normal functions of the company. Local managersRead MorePG Japan the Sk-Ii Globalization Project3489 Words à |à 14 PagesPG Japan: The SK-II Globalization Project When looking at the archetype of PG it can be seen that it is an Multi Centred MNE. Which consists of a set of entrepreneurial subsidiaries abroad which are key to knowledge-based FSA development. National responsiveness is the foundation of the international strategy. The non-location bound FSAs that hold these firms together are minimal: common financial governance and the identity and specific business interest of the founders or main owners. 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Yet, we must bear in mind that there are significant risks in Pamp;Gââ¬â¢s first-ever proposal to expand a Japanese brand into foreign markets. These risks are magnified by
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